Case Study: How a Mobile Store Increased Sales 40% with EMI

When it comes to driving conversions in retail, especially in high-ticket categories like smartphones, Mobile Store EMI Sales Growth is becoming a game-changer. Customers often want the latest devices but hesitate due to upfront costs. This is where merchants who offer easy and secure installment options stand out.

In this case study, we’ll explore how a leading mobile store partnered with Secure EMI to introduce flexible EMI plans — resulting in a 40% increase in overall sales and significantly higher customer satisfaction.

The Challenge: Why Mobile Stores Struggle with Big-Ticket Sales

For mobile stores, sales growth often depends on the ability to convert walk-in customers into buyers of high-end smartphones. However:

• Many customers hesitate to pay ₹20,000–₹80,000 upfront.
• Traditional EMI options depend on banks or credit cards, excluding a large customer base.
• Manual collections increase default risks and operational overhead.

This gap creates a major barrier for merchants aiming to maximize their revenue potential.

The Solution: Secure EMI’s Merchant-Funded EMI Platform

The mobile store adopted Secure EMI, a platform that enables merchants to set up and manage EMI plans directly without banks or credit cards. Here’s how it worked:

• UPI Autopay & NACH: Automated monthly collections ensured zero manual follow-ups.
• Merchant-Funded Model: The store created its own EMI offers, making premium phones more affordable.
• RBI-Compliant & Secure: KYC-enabled onboarding reduced risk and built customer trust.

Within just three months, EMI became the preferred payment choice for customers at this store.

Results: Mobile Store EMI Sales Growth of 40%

After implementing Secure EMI:

• 📈 Overall sales increased by 40%
• 📱 Higher-end smartphones saw a 65% boost in demand
• 🔄 Repeat purchases increased by 25% due to customer trust in EMI options
• 💰 Improved cash flow with guaranteed, automated settlements

This proves that Mobile Store EMI Sales Growth is not just about affordability for customers — it’s about sustainable business growth for merchants.

Benefits of Secure EMI for Merchants

1. Expand Customer Base

By removing dependency on banks or credit cards, merchants can reach a much larger segment of buyers.

2. Faster Conversions

Easy EMI options help customers make purchase decisions faster, reducing cart abandonment.

3. Hassle-Free Collections

With UPI Autopay and NACH, recurring payments are fully automated, ensuring steady cash flow.

4. Customer Loyalty

Offering affordability builds long-term trust, leading to repeat purchases and referrals.

5. Compliance & Security

Secure EMI is fully RBI-compliant, KYC-enabled, and backed by NPCI’s infrastructure.

Offering EMI options is no longer a luxury — it’s a necessity. The mobile store in this case study saw a 40% jump in sales simply by making smartphones affordable through Secure EMI. Flexible payments don’t just drive conversions, they build long-term customer trust.

How Secure EMI Works

Merchants can start offering EMI in just a few simple steps:

1. Set Up EMI Plans

• Decide EMI tenure (3, 6, or 12 months).
• Choose merchant-funded interest rates.

2. Customer Authorization

• Customer approves recurring payment via UPI Autopay or NACH.

3. Automated EMI Collections

• Monthly deductions happen automatically on the due date.

4. Merchant Settlement

• Merchants receive payments directly, without delays.

This streamlined flow makes EMI adoption seamless for both businesses and customers.

Real-Life Applications of EMI for Merchants

• Mobile & Electronics Stores: Boost sales of premium devices.
• D2C Brands: Make high-ticket items like furniture, appliances, or wellness products more accessible.
• Small Businesses: Compete with big retailers by offering flexible payment options.
• Educational Institutions: Enable students to pay fees in manageable installments.

Each use case shows how Secure EMI empowers merchants to grow while keeping customers happy.

FAQs

Q1: Do customers need a credit card to use EMI?

No. Secure EMI allows customers to pay via UPI Autopay or NACH, without credit cards or banks.

Q2: How does the merchant get payments?

Payments are deducted automatically from the customer’s account and settled securely with the merchant.

Q3: Is Secure EMI safe and compliant?

Yes. Secure EMI is RBI-compliant, KYC-enabled, and built on NPCI’s infrastructure.

Q4: Can small businesses use this platform?

Absolutely. Secure EMI is designed for merchants of all sizes, including D2C brands and local retailers.

Conclusion: Drive Your EMI Sales Growth with Secure EMI

The success of this mobile store highlights one thing — Mobile Store EMI Sales Growth is real and achievable. By offering flexible EMI options, merchants can unlock higher sales, attract new customers, and build lasting loyalty.

If you are a merchant, D2C business, or SME looking to increase sales, it’s time to adopt Secure EMI.

👉 Start offering EMI plans today with Secure EMIand boost your sales like never before.